BORN FROM THE TRAIL
MADE FOR THE JOURNEY
The trail teaches you things—how to listen, how to trust, how to keep moving when the light fades. Out there, the air is cooler, the silence fuller. You learn what really matters: water, warmth, a steady hand.
That’s where Cowgirl’s Friend was born—out of weather and willpower, under a sky that never stops changing.
For the women who ride through it all, we make care that keeps pace.
3 steps for glowing skin
Simple, Effective Cowgirl Care.
Made to move with you - quick to absorb, rich in results.
Because life’s too short for complicated routines.
Step 1
Cleanse
Step 3
Hydrate
Cowgirls like their coffee strong — and their eye cream stronger.
Fueled by caffeine, green tea & vitamin A to boost circulation, support collagen & elevate that cowgirl glow.
Aging is a privilege—a testament to a life
well-travelled.
Every line, sunspot and soft edge tells a story your skin remembers. It deserves care that honours the trail behind you and the one still ahead.
Thoughtfully crafted and backed by research, our
field-tested formulas deliver
a radiant, resilient complexion that keeps pace with your journey.
Here’s your gentle reminder: love yourself a little extra—you’ve earned it.
Trail Tested
TLC
Founder's Story
Naomi grew up in small-town Ontario, where imagination and adventure was a way of life. Long rides, dirt roads and wide-open afternoons taught her how to make something from nothing—and to trust her instincts. That small-town spirit carried her through every reinvention, from city life to the wide horizons of the West, where new challenges became new beginnings and the dream kept unfolding.
Rooted in the West
Inspired by the East
In the spirit of the untamed West and the wisdom of the mystic East, we craft skincare that’s both grounding and transformative. Blending high-performance actives with time-honoured botanicals to create formulas that work as hard as they soothe. Our way has always been to do things differently, and to do them well. Like a true friend on the trail, we’re here to grow with you and always have your best interest at heart.