BORN FROM THE TRAIL
MADE FOR THE JOURNEY
The trail stretched wild and woolly, but Naomi kept riding. Through unfamiliar country, she was guided only by the fading sun and her own resilience. As dusk settled, a soft glow appeared on the horizon—a remote camp where a circle of women had gathered. They stood tall in the golden light, laughter echoing off the hills, their horses grazing nearby.
Here, Naomi found her refuge—among women who knew what it meant to weather the elements, rise again and care deeply. Here, she found her belonging—in the quiet peace of nature, the warmth of sisterhood and the spirit that inspired Cowgirl’s Friend.
3 steps for glowing skin
Simple, Effective Cowgirl Care.
Made to move with you -
Because life’s too short for complicated routines.
Step 1
Cleanse
Step 3
Hydrate
Hold your horses, we've got unbridled energy for this little powerhouse
Fueled by caffeine & vitamin A to boost circulation, support collagen & deliver that cowgirl glow.
Aging is a privilege and we’re here with skincare that grows with you through all the seasons of life.
Thoughtfully crafted and backed by research and trials, our people-tested products deliver a radiant, healthy complexion that keeps up with you.
Here’s your nudge to love yourself a little extra—you’ve earned it.
Trail Tested
TLC
Founder's Story
Growing up in small-town Ontario, Naomi mastered the art of free-spirited fun. These adventures shaped her into a creative and resourceful entrepreneur who's reinvented herself more times than she can count. Moving west from the big city brought new challenges and opportunities, expanding her horizons beyond her wildest dreams.
Rooted in the West
Inspired by the East
In the spirit of the untamed West and the wisdom of the mystic East, we craft skincare that’s both grounding and transformative. Blending high-performance actives with time-honoured botanicals to create formulas that work as hard as they soothe. Our way has always been to do things differently, and to do them well. Like a true friend on the trail, we’re here to grow with you and always have your best interest at heart.